Bearing Fruit:
Reaping Innnovation's
Rewards (2019)
2020 | Digital.
The theme for the annual report this year revolves around abundance, which I chose to represent through the symbol of a cornucopia, meaning "horn of plenty," which captures the essence of abundance. To visually reinforce this concept, I incorporated soft, flowing lines throughout the design, echoing the book cover’s dynamic sense of overflow—representing the client’s wealth of products and success.​ View PDF
Pivoting to a
New Tomorrow (2020)
2021 | Digital.
The pandemic brought forth numerous challenges, yet 7-Eleven played a pivotal role in offering support to those in need during these difficult times. To capture this spirit of resilience, I designed the cover featuring a 7-Eleven store illuminated against a dark backdrop. The addition of a sunrise symbolizes hope and optimism for a brighter, more promising tomorrow. View PDF
Reengineering for the
New Normal (2021)
2022 | Digital.
7-Eleven Philippines concentrated on enhancing the operations of the Philippine Seven Corporation, particularly through the introduction of innovative store concepts. To visually represent this strategic focus, the cover design incorporates cogwheels and blueprint-inspired elements, symbolizing precision, innovation, and the development of forward-thinking solutions. View PDF
